Punters getting around by renting space in a vehicle are spoilt for choice these days, with offerings from global giant Uber, the local Bolt, metered taxis and putt-puttering tuk-tuks. But this is not deterring entrepreneur Prince Pirikisi, who reckons there is still room for his service, Emergency Taxi (ET).
In what amounts to a David-versus-Goliath type struggle, Pirikisi has launched his service in the Sandton and Melville areas in Johannesburg with just 10 taxis.
Emergency Taxi is competing with the likes of Uber and Bolt to give Johannesburgers other e-hailing transport options. The company uses Qute cars, which are much cheaper to run.