Analysis of the Nation Brands Report with Jeremy Sampson

Despite corruption, uncertainty, political and economic instability, South Africa has become more valuable as a country brand.
Brand Finance – that values brands around the world – recently released its Nation Brands Report – an annual study into the world’s 100 most valuable nation brands. South Africa has inched up one place from number 47 to 46. To discuss this we’re joined by Jeremy Sampson, the Executive Director of Brand Finance.

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